The rules of ‘attachment’!

You cannot create what you don’t get attached to…and you cannot enjoy what you get too attached to…has been my advice to people for long, in both personal and professional domain.


Yes! Most people maximize or minimize. As a result, around us, we get to see either of the two types…

The minimizers! They live on the surface. For them, everything is a task. Be it in relationships or at work, they maintain objectivity. They don’t relate to things, they simply get connected to them. They go through the motion, without immersing themselves in the act or the purpose. They simply plug-in and plug-out! But alas! They seldom create anything…they pass through life ‘mostly successfully’, but without fulfillment or significance.

And then there are maximizers! They get deeply involved. They don’t just participate, they lose themselves in the act. They can’t ‘eject’, and thus keep going through the highs and lows. They are often heartbroken, exhausted or weighed down by their own expectations. They attach their self-worth to what they relate to, and so it keeps dwindling. But alas! They neither experience the joy of the journey nor enjoy the feel of the destination.


Well! The keyword is ‘Optimum’.

Optimizers…the ones who get attached, but never too attached…the ones who get detached, but never too detached! 🙂

About Sandeep Atre

Sandeep Atre, PhD: Dr. Sandeep Atre is the Founder-Director of Socialigence – an organization that specializes in the development of ‘Social Intelligence’ through its focused online-courses and customized workshops on ‘observing nonverbal behavior and understanding emotions for greater interpersonal effectiveness and self-management’. ( He is also one of the Founder-Directors of CH EdgeMakers - a leading ‘Coaching and Training’ group of Central India. In his career of close to one and a half decade, he has trained thousands of students, and professionals of more than fifty organizations and institutions. He has authored two books “Understanding Emotions Logically – A layman’s guide to the foundations of Social Intelligence” and “Observing Nonverbal Behavior – An exhaustive guide to the essential skill of Social Intelligence” and has also been a noted blogger for last many years. He has also featured at various prestigious platforms as a ‘Management Speaker’ and ‘Motivational Orator’ and has also served on various advisory and editorial boards. He has earned repute for his value-additive innovation and holistic methodology in his domain.
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